boakes | Digital Directions Online

Posted by boakes on May 21, 2011 in Business, Digital Publishing, Newspapers, Social Media | Comments Off on AOL Bets Politics, and Their Ads, Are Local

Not long ago AOL talked about using their network of Patch sites to cover the upcoming 2012 elections in a very local way. With the...

Posted by boakes on May 17, 2011 in Business, Digital Publishing, Social Media | Comments Off on The Internet’s Next Step

Two years ago you could surprise someone by saying you checked Facebook updates before email. A year ago, bypassing your live tv (or DVR)...

Posted by boakes on May 15, 2011 in Newspapers | Comments Off on Is AOL Trying To Kill Your Newspaper?

AOL announced that they are launching an iPad magazine app this summer called Editions. Business Insider hits the mark when they call it...

Posted by boakes on May 13, 2011 in Social Media, Strategy | Comments Off on A Real ROI For Social Media

In the social media world, business owners are often asking for the ROI. It’s a tough question to answer, and the answer usually...

Much of the buzz online regarding the death of Osama Bin Laden is how Twitter has “come of age” in the news world. More than...