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Posted by boakes on Jan 20, 2012 in Business, Content Management, Content Marketing, Newspapers | Comments Off on Blaming the Brand at Kodak

Leave it to marketers to blame the brand for Kodak’s failure, and not the product. A very interesting article by Al Ries regarding...

Posted by boakes on Jan 17, 2012 in Business, Content Management, Content Marketing, Digital Publishing, Newspapers, Social Media | Comments Off on The Lessons of Digital Content – Where is the Paperboy?

We’re past the point of just dabbling with content on the Internet. Gone are the days of pontificating “Content is...